When automated flows aren’t owned or monitored, revenue drops before it’s obvious why.
Shopify and Klaviyo stay aligned. Customers enter flows when they should.
Events fail or arrive late. Issues go unnoticed until results soften.
Flow Reliability is about making automated flows predictable — reducing silent failures that cost revenue, time, and confidence.
The difference isn’t whether problems happen — it’s whether outcomes are predictable or variable.
Problems happen either way. The difference is whether they are visible and owned before they cost you money and time.
Inputs → variance interpretation → snapshot.
This sets the value context and exposure — not whether anything is broken.
This sets your Base (email revenue) and Impact (how expensive a failure would be).
Used only to estimate risk. Nothing is stored.
Tick anything that’s live. This defines your exposure surface.
Usually highest revenue impact.
Compounding over time.
Smaller share, high trust cost.
Next: quick checks to estimate Likelihood.
These checks estimate how variable outcomes are in practice. Tick anything that sounds familiar.
Flows do not trigger.
Data is not aligned.
Problems persist.
Next: we combine your Base, Impact, and Unpredictability to calculate your snapshot.
This number reflects how much revenue is exposed given current variability — not guaranteed loss.
Base × Impact × Unpredictability
Complete Base, Impact, and Unpredictability to see your snapshot.
One issue. Three ways it shows up.
Flows still send — but parts of the journey don’t behave the way you assume.
Add your revenue inputs and we’ll estimate what’s slipping through each month.
5–15 customers/month may get emails that feel mistimed, confusing, or off.
1–3 hours/month disappear into checking flows, fixing edge cases, or reacting after someone flags it.
The snapshot shows patterns. This walkthrough confirms whether they’re real in your Shopify ↔ Klaviyo flows and what to do next to start fixing them.
Not a sales call. If there’s nothing to fix, we’ll say so.
Practical · No prep